How did your product get to the manufacturing stage without anyone mentioning its striking resemblance to a plastic tampon applicator? Do you have any women working in your marketing department at all?
I don't have an MBA or anything but I feel that you're not really understanding the motivations of your target audience here. Most people start smoking because they think it looks badass. Eventually, they may want to quit smoking because they're sick of being short of breath and coughing up tapioca pudding, but - and this is important - they still probably want to look and feel badass. And you're unironically telling them to fellate a feminine hygiene product. In public.
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| "Mmmmmm, fresh!" |
Anyway, if this thing isn't exactly flying off the shelves, now you know why.
Respectfully,
Meredith Viner
LMAO! XD
ReplyDeleteIt's sooooooo true, though! Fuuuuuck.
It occurs to me that if the goal is really to quit nicotine altogether, you'd have to taper off the amount. So probably the inhalers come in, like, different concentrations so you can start with lots of nicotine and work your way down.
ReplyDeleteIf I'm right, I vote that the different stages of inhaler be called Super Plus, Super, Regular, Slender, and Light. :D